Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Year of publication: |
2012
|
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Authors: | Bruwer, Johan ; Buller, Courtney |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 5, p. 307-316
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Brand preference | Brand loyalty | Japan | Market segmentation | Objective knowledge | Subjective knowledge | Wines | Consumer behaviour |
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