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Target Pricing und Target Costing mit Conjoint Measurement . Wege zum Preiskonsens zwischen Controlling und Marketing
Simon, Hermann; Dahlhoff, Denise - In: Controlling : Zeitschrift für erfolgsorientierte … 10 (1998) 2, pp. 92-97
Persistent link: https://www.econbiz.de/10007127157
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Diffusion and Advertising: The German Telephone Campaign
Simon, Hermann; Sebastian, Karl-Heinz - In: Management Science 33 (1987) 4, pp. 451-466
The goal of the present paper is to investigate the influence of advertising on the diffusion of new telephones in West Germany. Several alternative ways of integrating advertising into the well-known Bass-diffusion-model are suggested and empirically tested. The econometric investigation yields...
Persistent link: https://www.econbiz.de/10009191760
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Kundenzufriedenheit : Konzepte, Methoden, Erfahrungen
Simon, Hermann (contributor) - 1995
Persistent link: https://www.econbiz.de/10004251961
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Geistreiches für Manager
Simon, Hermann (contributor) - 2009
Persistent link: https://www.econbiz.de/10009519236
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Preismanagement : Strategie, Analyse, Entscheidung, Umsetzung
Simon, Hermann; Faßnacht, Martin - 2009 - 3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004909103
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Die besten Zitate und Aphorismen für Manager
Simon, Hermann (contributor) - 2005
Persistent link: https://www.econbiz.de/10004875730
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Strategy for competion : powerful lessons for effective management
Simon, Hermann - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004929586