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Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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Consumer products
1995
Persistent link: https://www.econbiz.de/10000955636
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Nutrition labeling in the food-away-from-home sector : an economic assessment
Variyam, Jayachandran N. - 2005
Persistent link: https://www.econbiz.de/10003745512
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Disclosing multiple product attributes
Sun, Monic (contributor) - 2008
Persistent link: https://www.econbiz.de/10003783516
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Strategic information disclosure : the case of multi-attribute products with heterogeneous consumers
Hotz, Vincent Joseph; Xiao, Mo - 2006
Persistent link: https://www.econbiz.de/10003278768
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Getting known by the company you keep : publicizing the qualifications and former associations of skilled employees
Roberts, Peter W.; Khaire, Mukti - In: Industrial and corporate change 18 (2009) 1, pp. 77-106
Persistent link: https://www.econbiz.de/10003825214
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Quality related communication approaches for organic food
Bodini, A.; Richter, T.; Felder, R. - In: Journal of food products marketing 15 (2009) 3, pp. 364-377
Persistent link: https://www.econbiz.de/10003882717
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Influences, effects and changes from interventions by eco-labelling schemes : what a swan can do?
Thidell, Åke - 2009
Persistent link: https://www.econbiz.de/10003905432
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Regulating misinformation
Glaeser, Edward L.; Ujhelyi, Gergely - 2006
Persistent link: https://www.econbiz.de/10003405800
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Incentives, effectiveness, and welfare impact of information supply about product quality
Xiao, Mo - 2003
Persistent link: https://www.econbiz.de/10003379204