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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …
Persistent link: https://www.econbiz.de/10011479544
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Marketing research : text and cases
Wrenn, Bruce; Stevens, Robert E.; Loudon, David L. - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003244510
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
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Kooperative Absatzplanung : Einführungsstrategie für den Prognosedatenaustausch
Draenert, Patric - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001615515
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1956 - 1. print
Persistent link: https://www.econbiz.de/10001503747
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Marketing : Einführung in Theorie und Praxis
Scharf, Andreas; Schubert, Bernd - 2001 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001555237
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Marketingerfolgsfaktoren im Facheinzelhandel
Kalka, Regine - 1996
Persistent link: https://www.econbiz.de/10000939061