Kooperative Absatzplanung : Einführungsstrategie für den Prognosedatenaustausch
Patric Draenert. Mit einem Geleitw. von Winfried Matthes
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Draenert, Patric |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Marketingkooperation | Marketing cooperation | Marktforschung | Market research | Prognose | Forecast | Informationsverbreitung | Information dissemination | Informationsverhalten | Information behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory | Konsumgüterindustrie | Marketing | Unternehmenskooperation | Absatzprognose | Datenaustausch |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXV, 262 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Wuppertal, Univ., Diss., 2001 |
| Notes: | kart. : DM 98.00, EUR 49.00 (ab 1.1.2002) |
| ISBN: | 3-8244-7530-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001615515