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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
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Status markets and standard markets in the global garment industry
Aspers, Patrik (contributor) - 2005
from four countries: India, Sweden, Turkey and the UK. …
Persistent link: https://www.econbiz.de/10003213017
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European market entry strategies
Halliburton, Chris; Couturier, Jérôme; Sola, Davide - In: Herausforderungen der internationalen marktorientierten …, (pp. 95-113). 2011
Persistent link: https://www.econbiz.de/10008842313
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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Bargaining for change : union politics in North America and Europe
Golden, Miriam (ed.) - 1992 - 1. publ.
Persistent link: https://www.econbiz.de/10000855230