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Deep habits
Ravn, Morten O.; Schmitt-Grohé, Stephanie; Uribe, Martín - 2004
Persistent link: https://www.econbiz.de/10001916038
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Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
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Deep Habits
Ravn, Morten O.; Schmitt-Grohé, Stephanie; Uribe, Martín - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10014073602
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Deep habits
Ravn, Morten O. - 2004
Persistent link: https://www.econbiz.de/10013424377
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the … resulting behavior are discussed. Various conditions are tested by taking into account context theory. The results reveal that …
Persistent link: https://www.econbiz.de/10008749823
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Price competition and innovation in markets with brand loyalty
Schmidt, Robert C. - In: Journal of economics 109 (2013) 2, pp. 147-173
Persistent link: https://www.econbiz.de/10009749338
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Consumer poaching, brand switching, and price transparency
Schultz, Christian - In: Economics letters 123 (2014) 3, pp. 266-269
Persistent link: https://www.econbiz.de/10010400174
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Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.; Ahmed, Zafar U.; Yammout, Dina - In: The journal of product & brand management 23 (2014) 4/5, pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
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Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 301-321
Persistent link: https://www.econbiz.de/10012179127