This analytical modeling paper investigates optimal subsidies to promote adoption of a socially beneficial new technology in a market with consumer switching costs and strategic firms. For the firms, it explores the pricing decisions of an entrant selling the new technology and an incumbent...

The diversion ratio is a key input to indicators of merger harm like upward pricing pressure. Measuring the diversion ratio, however, is challenging in the presence of consumer switching costs. We propose an identification strategy for diversion that relies on win/loss data from the two merging...