This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …

as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …. -- Bounded rationality ; social learning ; population game ; differential game ; product life cycle ; monopoly ; competition …

latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative advertising …