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Early adoption of modern grocery retail in an emerging market : evidence from India
Narayan, Vishal
;
Rao, Vithala R.
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
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Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
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3
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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Conjoint analysis
Rao, Vithala R.
- In:
The history of marketing science
,
(pp. 47-76)
.
2014
Persistent link: https://www.econbiz.de/10010415912
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Applied conjoint analysis
Rao, Vithala R.
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2014
Persistent link: https://www.econbiz.de/10010216011
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An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
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1993
Persistent link: https://www.econbiz.de/10000883450
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Public policy implications of the role of channel intermediaries in new product acceptance
McLaughlin, Edward
;
Rao, Vithala R.
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1988
Persistent link: https://www.econbiz.de/10000770108
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9
Issues in predicting the demand for a new technological product
Brockhoff, Klaus
;
Rao, Vithala R.
-
1991
Persistent link: https://www.econbiz.de/10000815469
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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
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