Early adoption of modern grocery retail in an emerging market : evidence from India
Year of publication: |
2015
|
---|---|
Authors: | Narayan, Vishal ; Rao, Vithala R. ; Sudhir, K. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 6, p. 825-842
|
Subject: | emerging markets | retailing | segmentation | socioeconomic status | middle class | Indien | India | Schwellenländer | Emerging economies | Mittelschicht | Middle class | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Lebensmittelhandel | Food trade |
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