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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness

Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21

Persistent link: https://www.econbiz.de/10011442341

Is targeting online information diffusers based on their personality traits and influencer types misleading?

St-Onge, Anik; Senecal, Sylvain; Fredette, Marc; … - In: Bridging the gap between advertising academia and practice, (pp. 79-86). 2017

Persistent link: https://www.econbiz.de/10011540316

Characterizing SMS spam in a large cellular network via mining victim spam reports

Skudlark, Ann (contributor) - International Telecommunications Society - 2014

In this paper a study of SMS messages in a large US based cellular carrier utilizing both customer reported SMS spam and network Call Detail Records (CDRs) is conducted to develop a comprehensive understanding of SMS spam in order to develop strategies and approaches to detect and control SMS...

Persistent link: https://www.econbiz.de/10010471192

How e-mail defines, builds and leverages brands

Schneider, Anthony - In: Multichannel marketing ecosystems : [creating connected …, (pp. 87-97). 2014

Persistent link: https://www.econbiz.de/10010481836

Consumers and teleworking advertisements in spam e-mail

Fogel, Joshua A.; Pollack, Leora Lindsey - In: International journal of electronic marketing and … 5 (2012) 1, pp. 48-62

Persistent link: https://www.econbiz.de/10009674987

A decision-making approach to the spam problem

Berend, Daniel; Sapir, Amir; Sapir, Luba - In: INFOR : information systems and operational research 49 (2011) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10009385040

A cross-cultural analysis of communication tools and communication outcomes

Hung, Shin-yuan; Kang, Tsan-ching; Yen, David; Huang, Albert - In: Journal of global information management : an official … 20 (2012) 3, pp. 55-83

Persistent link: https://www.econbiz.de/10009583151

Characterizing SMS spam in a large cellular network via mining victim spam reports

Skudlark, Ann - 2015

Persistent link: https://www.econbiz.de/10011446486

Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...

Dapko, Jennifer L.; Artis, Andrew B. - In: Journal of marketing channels : ... distribution … 21 (2014) 4, pp. 254-267

Persistent link: https://www.econbiz.de/10010463613

User satisfaction with e-collaborative systems

Wong, Jeffrey; Dow, Kevin E.; Turel, Ofir; Serenko, … - In: E-collaboration in modern organizations : initiating …, (pp. 31-41). 2008

Persistent link: https://www.econbiz.de/10003642807