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Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption

Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399

Persistent link: https://www.econbiz.de/10012134261

The role of consumer acceptance in the food innovation process : young consumer perception of functional food in Italy

Del Giudice, Teresa; Nebbia, Stefano; Pascucci, Stefano - In: System dynamics and innovation in food networks 2009 : …, (pp. 75-90). 2009

Persistent link: https://www.econbiz.de/10003947119

Understanding the adoption and usage of mobile payment servces by using TAM3

Jaradat, Mohammed-Issa Riad Mousa; Al-Mashaqba, … - In: International journal of business information systems : … 16 (2014) 3, pp. 271-296

Persistent link: https://www.econbiz.de/10010478201

Differing perceptions of the smartwatch by users within developed countries

Baudier, Patricia; Ammi, Chantal; Wamba, Samuel Fosso - In: Journal of global information management : an official … 28 (2020) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10012422437

Risk perception on adoption intention of digital economy : an integration of perceived risk theory with TAM model

Priya, A. R. Shanmuga; Poonguzhali, P.; Krishnaraj, R.; … - In: International journal of business excellence : IJBEX 24 (2021) 3, pp. 360-372

Persistent link: https://www.econbiz.de/10012596372

Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations

Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136

Persistent link: https://www.econbiz.de/10014291979

Differences of Gender Perception in Adopting Cashless Transaction Using Technology Acceptance Model

Subawa, Nyoman Sri - 2021

The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adoptingnon-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, whichrefers to perceived...

Persistent link: https://www.econbiz.de/10014031043