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Customer-centric product definition : the key to great product development
Mello, Sheila
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2002
Persistent link: https://www.econbiz.de/10004693347
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Right Process, Right Product - Presents a methodology for integrating customer value into the development cycle.
Mello, Sheila
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Research technology management
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2001
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pp. 52-58
Persistent link: https://www.econbiz.de/10006280207
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila
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2006
Persistent link: https://www.econbiz.de/10004878232
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