We review some “myths” of the Great War of 1914 to 1918: that the war broke out inadvertently, that the western front saw needless slaughter, that the Allies used the food weapon to strangle Germany, and that the peace treaty that ended the war caused the rise of Hitler and the still greater...

This research highlights the need for sophisticated measurement tools to allow sponsors and sponsees to evaluate sponsorship achievement against specific goals and its performance relative to other promotional tactics. Two high-profile in-stadium sponsorships of a mega-sponsee, the Grey Cup, are...

Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- Abbreviations, Acronyms, Technical Terms, and Conventions -- Note on References -- 1 The Dictator and Defense -- 2 Before Stalinism: The Early 1920s -- 3 Hierarchies and Markets: The Defense Industry Under Stalin -- 4 Planning the...