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Anreizmechanismen und Weiterempfehlungen : eine institutionenökonomische Analyse
Pfeil, Christian M. - 2009
Persistent link: https://www.econbiz.de/10003893564
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Understanding the product information inference process in electronic word-of-mouth : an objectivity-subjectivity dichotomy perspective
Lee, Jung; Lee, Jae-Nam - In: Information & management : the internat. journal of … 46 (2009) 5, pp. 302-311
Persistent link: https://www.econbiz.de/10003867734
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Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
Money, R. Bruce; Gilly, Mary C.; Graham, John L. - 2006
Persistent link: https://www.econbiz.de/10003410658
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The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan - 2006
Persistent link: https://www.econbiz.de/10003435910
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How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products
Banerjee, Sumitro; Sárváry, Miklós - In: Quantitative marketing and economics : QME 7 (2009) 4, pp. 445-481
Persistent link: https://www.econbiz.de/10003908619
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392
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Understanding consumer recommendation behavior
Chen, Wen-kuo; Huang, Heng-chiang; Chou, Seng-cho T. - In: Handbook of research on mobile marketing management, (pp. 401-415). 2010
Persistent link: https://www.econbiz.de/10003919394
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A viral branching model for predicting the spread of electronic word-of-mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - 2009
Persistent link: https://www.econbiz.de/10008664824
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The antecedents of online brand trust : Malaysian evidence
Syed Shah Alam; Norjaya Mohd. Yasin - In: Journal of business economics and management 11 (2010) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10008665606