Showing 131 - 138 of 138
Purpose – To investigate the influence of word‐of‐mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market. Design/methodology/approach – A sample of 118 teenaged girls, aged 13‐18, participated in the study. The theory of consumer...
Persistent link: https://www.econbiz.de/10014848473
Purpose – This paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country. It also aims to examine the longitudinal effects of animosity....
Persistent link: https://www.econbiz.de/10014848822
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Investigates the rise of the margarine industry and how it became an indispensable foodstuff. Discusses its inventor, Hypolite Mege Mouries, born in France in October 1817, and how his research led to the development of margarine and its sale in France in 1872. Sketches the growth of world...
Persistent link: https://www.econbiz.de/10014724806
In the throes of the automotive industrys collapse, General Motors (GM) and the United Auto Workers (UAW) agreed to a plan for making the companys U.S. assembly plants more competitive through greater labor-management collaboration. The partnership between the union and the employer at GMs...
Persistent link: https://www.econbiz.de/10009450067
This dissertation examines cross-national differences in the extent to which CEOs matter to firm outcomes. To address this issue, I build on the construct of managerial discretion, or latitude of action. Most research in this domain has focused on the firm-level and industry-level factors that...
Persistent link: https://www.econbiz.de/10009450031
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