Girl power and word‐of‐mouth behavior in the flourishing sports market
Year of publication: |
2005
|
---|---|
Authors: | Bush, Victoria D. ; Bush, Alan J. ; Clark, Paul ; Bush, Robert P. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 5, p. 257-264
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Communications | Women | Sports | United States of America |
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