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Competitive strategies in Southern Europe: The case of Spanish retailers
Flavián, Carlos; Polo, Yolanda - In: International journal of retail & distribution management 26 (1998) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10006469954
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Identificacion de patrones de comportamiento estratégico en la gran distribucion española
Flavián, Carlos; Polo, Yolanda - In: Información comercial española : ICE ; revista de … (1997) 763, pp. 99-119
Persistent link: https://www.econbiz.de/10007250348
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Remuneration Policies in the Marketing Area: Behavioural vs Performance Measures
Fuentelsaz, Lucio; Gomez, Jaime; Martinez, Eva; Polo, … - In: Journal of marketing management : MM 16 (2000) 8, pp. 937-958
Persistent link: https://www.econbiz.de/10006981202
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The Influence of an Organisation’s Corporate Values on Employees Personal Buying Behaviour
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Wilson, Alan - In: Journal of business ethics : JOBE 81 (2008) 1, pp. 157-168
Persistent link: https://www.econbiz.de/10008071882
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Differences between Short and Long-term Relationships: An Empirical Analysis in Franchise Systems
Victoria Bordonaba-Juste, M.; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10008091831
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Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
Martinez, Eva; Polo, Yolanda; Chernatony, Leslie de - In: International marketing review 25 (2008) 1, pp. 107
Persistent link: https://www.econbiz.de/10007979119
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Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study
Polo-Redondo, Yolanda; Cambra-Fierro, Jesús - In: Industrial marketing management : the international … 37 (2008) 4, pp. 407-420
Persistent link: https://www.econbiz.de/10008052178
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Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context
Cambra-Fierro, Jesús; Hart, Susan; Polo-Redondo, Yolanda - In: Journal of business ethics : JOBE 82 (2008) 3, pp. 645-656
Persistent link: https://www.econbiz.de/10008113147
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Switching Costs, Network Effects, and Competition in the European Mobile Telecommunications Industry
Fuentelsaz, Lucio; Maicas, Juan Pablo; Polo, Yolanda - In: Information systems research : ISR ; an information … 23 (2012) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10009842093
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The influence of organizational factors on e-business use: analysis of firm size
Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Marketing intelligence & planning 30 (2012) 2, pp. 212-230
Persistent link: https://www.econbiz.de/10009845878