The Internet and electronic commerce have entailed a revolution for society and businesses. However, it has been observed that all products have not the same probability of success due to its particular features. Thus, knowing how firms have to marketing their products through the Internet has...

Purpose – The study of the relationships established between firms and their suppliers is of great interest at the present time, not only among academics but also among practitioners in business. But, although many works analyze this temporal orientation, fewer analyze the effect of company...

Purpose – Companies that are able to manage efficient relationships with their suppliers have a greater guarantee of success and profitability in their activity. Their products will achieve the desired standards of quality. The amount of time and economic resources that firms need to build...