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Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
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The role of customer and user knowledge in internal corporate venturing : the viewpoint of the corporate entrepreneur
Abrell, Thomas; Durstewitz, Markus - In: International journal of technology management : IJTM 71 (2016) 3/4, pp. 171-185
Persistent link: https://www.econbiz.de/10011685158
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Outcomes of entrepreneurship education in China : a customer experience management perspective
Dou, Xinhua; Zhu, Xiajing; Zhang, Jason Q.; Wang, Jie - In: Journal of business research : JBR 103 (2019), pp. 338-347
Persistent link: https://www.econbiz.de/10012104259
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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A study on product innovation portfolio and customer value creation : bridging entrepreneurial risk-taking orientation and marketing performance
Killa, Maklon Felipus - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 2, pp. 80-89
Persistent link: https://www.econbiz.de/10011916607
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The aesthetics of entrepreneurship : how arts entrepreneurs and their customers co-create aesthetic value
Elias, Sara R. S. T. A.; Chiles, Todd H.; Duncan, Carrie M. - In: Organization studies : an international … 39 (2018) 2/3, pp. 345-372
Persistent link: https://www.econbiz.de/10011886226
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Strategic orientations, developmental culture, and big data capability
Lin, Canchu; Kunnathur, Anand S. - In: Journal of business research : JBR 105 (2019), pp. 49-60
Persistent link: https://www.econbiz.de/10012128479
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Customer resistance to tourism innovations : entrepreneurs' understanding and management strategies
Sánchez, Isabel Rodríguez; Williams, Allan M.; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10012215196
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Athlete entrepreneurs : relationship marketing through collaborative ideation
Ratten, Vanessa; Thaichon, Park - In: Transforming relationship marketing : strategies and …, (pp. 100-116). 2021
Persistent link: https://www.econbiz.de/10012318950
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Management der Chancen und Risiken des Customer Involvement in jungen Unternehmen
Schulte, Reinhard; Wagenknecht, Maximilian - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 71 (2023) 2, pp. 171-179
Persistent link: https://www.econbiz.de/10014548419