This study investigates the determining factors of the successful adoption of e-business by small and medium enterprises (SMEs) in Korea using survey data. After the major determining factors were identified from the innovation adoption literature and were extracted by applying the principal...

In Korea, around 3.1 million small enterprises (99.2 percent of the total) operate with less than 50 employees. Micro & small businesses (MSBs), however, have lagged well behind in the adoption of IT, largely due to insufficient financial, human and technological resources. To address this,...

From the perspective of live commerce consumers in South Korea, this study aimed to investigate the changes in consumer interest since the onset of the coronavirus disease 2019 (COVID-19) pandemic. To this end, a consumer perception survey on live commerce was conducted. Further, this study...