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How Chinese adolescent girls perceive gender roles: a psychographic study
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10010070212
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Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara; Ng, Yu Leung; Luk, Edwin K. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10010131769
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Consumers' attitudes toward advertising by medical professionals
Chan, Kara; Tsang, Lennon; Leung, Vivienne - In: The journal of consumer marketing 30 (2013) 4, pp. 328-334
Persistent link: https://www.econbiz.de/10010144825
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Development of materialistic values among children and adolescents
Chan, Kara - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 244-257
Persistent link: https://www.econbiz.de/10010175345
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Perception of Green Hotels Among Tourists in Hong Kong: An Exploratory Study
Han, Xing; Chan, Kara - In: Services marketing quarterly 34 (2013) 4, pp. 339-352
Persistent link: https://www.econbiz.de/10010177736
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Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara; Chang, Hao-chieh - In: Qualitative market research : an international journal 16 (2013) 4, pp. 421-435
Persistent link: https://www.econbiz.de/10010184191
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Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 29 (2012) 7, pp. 521-532
Persistent link: https://www.econbiz.de/10010036858
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Attributes of young consumers' favorite retail shops: a qualitative study
Yip, Toby C.Y.; Chan, Kara; Poon, Evon - In: The journal of consumer marketing 29 (2012) 7, pp. 545-553
Persistent link: https://www.econbiz.de/10010036860
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What do adolescent girls learn about gender roles from advertising images?
Chan, Kara; Ng, Yu Leung; Williams, Russell B. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 357-367
Persistent link: https://www.econbiz.de/10010041617
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Market Segmentation of Green Consumers in Hong Kong - Market segmentation is one of the useful tools for marketers to define target markets. An intercept sample survey of 704 shopp...
Chan, Kara - In: Journal of international consumer marketing 12 (1999) 2, pp. 7-24
Persistent link: https://www.econbiz.de/10007119971