Advertising to Chinese youth : a study of public service ads in Hong Kong
Kara Chan and Hao-Chieh Chang
Year of publication: |
2013
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Authors: | Chan, Kara ; Chang, Hao-chieh |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 16.2013, 4, p. 421-435
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