Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication … has been paid to how they could contribute to an overall integrated marketing communication (IMC) program. The purpose of … marketing communication campaign. Investigating knowledgeable practitioners’ perspectives and practices helped to reveal novel …
