How disruption brought order : the story of a winning strategy in the world of advertising
Jean-Marie Dru
| Year of publication: |
2007
|
|---|---|
| Authors: | Dru, Jean-Marie |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Werbewirtschaft | Advertising industry | Unternehmenskultur | Corporate culture | Kreativität | Creativity | Werbeplanung | Advertising planning | USA | United States | Werbeagentur | Werbestrategie | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | 236 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0709 |
| ISBN: | 0-230-60069-7 ; 978-0-230-60069-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003449462