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Werbung und Markteffizienz : eine wohlfahrtstheoretische Analyse suggestiver Werbung
Bongard, Christian - 2004 - 1. Aufl.
Werbung ist auf fast allen Konsumgütermärkten von grosser Bedeutung. Dabei lässt sich nur einem geringen Teil der … Werbung ein informativer Charakter zuschreiben. Angesichts dessen überrascht es, dass in der industrieökonomischen Literatur … das Thema "suggestive Werbung" im Gegensatz zur "informativen Werbung" nur eine untergeordnete Rolle spielt. Zwar sind die …
Persistent link: https://www.econbiz.de/10002524752
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Cognitive traps in individual and organizational behavior : some empirical evidence
Bonini, Nicolao; Egidi, Massimo - In: Revue d'économie industrielle (1999) 2, pp. 153-186
Persistent link: https://www.econbiz.de/10001466122
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Functionalism and the role of psychology in economics
Clarke, Christopher - In: Journal of economic methodology 27 (2020) 4, pp. 292-310
Persistent link: https://www.econbiz.de/10012414778
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi - In: International journal of advertising : the review of … 39 (2020) 3, pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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La scelta umana tra scienza economica e scienza psicologica
Mistri, Maurizio; Rumiati, Rino - 1994 - 1. ed
Persistent link: https://www.econbiz.de/10000946147