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Brand loyalty in the face of stockouts

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When feeling powerless, we crave nostalgia : the impact of powerlessness on the preference for nostalgic products

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Social influence in online reviews : evidence from the Steam store

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Micromanagement and poor self-control

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Social influence in online reviews : evidence from the Steam store

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Impact of firm-created and user-generated social media marketing on customers' purchase intention in the fashionwear industry : evidence from Sri Lanka

Sandunima, Kaluarachchi Chamodi; Jayasuriya, Nisha - In: South Asian journal of marketing 5 (2024) 1, pp. 61-73

Purpose - This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the...

Persistent link: https://www.econbiz.de/10015049736