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For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel; Matherly, Ted - In: Journal of marketing 88 (2024) 2, pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska; Franke, Nikolaus - In: Journal of marketing 88 (2024) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
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Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.; Smith, Rosanna K.; Sevilla, Julio - In: Journal of marketing 88 (2024) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
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Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian; Zhang, Xiaoxi; Kannan, P. K. - In: Journal of marketing 88 (2024) 4, pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
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How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca; Ordenes, Francisco Villarroel - In: Journal of marketing 88 (2024) 4, pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
Persistent link: https://www.econbiz.de/10011520759
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Customer experience management rebooted : are you an experience brand or an efficiency brand?
Walden, Steven - 2017
Persistent link: https://www.econbiz.de/10011521309