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1
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
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2
Cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
,
(pp. 217-257)
.
2004
Persistent link: https://www.econbiz.de/10002120167
Saved in:
3
Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
Review of marketing science
2
(
2004
)
5
,
pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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4
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
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5
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
6
Intermedia substitutability and market demand by national advertisers
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
-
2001
Persistent link: https://www.econbiz.de/10001630994
Saved in:
7
The emerging position of the internet as an advertising medium
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
- In:
Netnomics
3
(
2001
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
Saved in:
8
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
9
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
Saved in:
10
Scale and scope effects on advertising agency costs
Silk, Alvin J.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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