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Enabling consumer and entrepre...
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Subsistence economy
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Consumer behaviour
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Viswanathan, Madhu
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Viswanathan, Madhubalan
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15
Gau, Roland
13
Childers, Terry L.
11
Venkatesan, Ravi
10
Venugopal, Srinivas
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Venkatesan, R.
7
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Sreekumar, Arun
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Rosa, José Antonio
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Viswanathan, Madhu
;
Gajendiran, S.
;
Venkatesan, R.
-
2008
Persistent link: https://www.econbiz.de/10004929332
Saved in:
2
Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu
- In:
Handbook of consumer psychology
,
(pp. 1133-1159)
.
2008
Persistent link: https://www.econbiz.de/10003716682
Saved in:
3
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
4
Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu
-
1999
Persistent link: https://www.econbiz.de/10001441070
Saved in:
5
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
6
Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu
- In:
Measurement in marketing
,
(pp. 75-94)
.
2022
Persistent link: https://www.econbiz.de/10013448928
Saved in:
7
Bottom-up journey into subsistence marketplaces from micro-level behavioral foundations : new directions for public policy and marketing
Viswanathan, Madhu
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 358-360
Persistent link: https://www.econbiz.de/10014381442
Saved in:
8
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
9
Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu
- In:
Product and market development for subsistence marketplaces
,
(pp. 21-57)
.
2007
Persistent link: https://www.econbiz.de/10003521937
Saved in:
10
Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu
- In:
Journal of management education : a publication of the …
36
(
2012
)
3
,
pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
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