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Entwicklung einer Strategie, Prozess- und Systemarchitektur für das Customer Relationship Management im Retail Banking
Messner, Wolfgang (contributor) - 2004
Persistent link: https://www.econbiz.de/10002186202
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The Palgrave Handbook of Managing Continuous Business Transformation
Ellermann, Horst (ed.); Kreutter, Peter (ed.);  … - 2017
This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with...
Persistent link: https://www.econbiz.de/10012396460
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Genuine consulting experience: Developing internationalization strategies for small businesses
Bonilla Chumbi, Gabriela; Bowles, Courtney N.; Messner, … - In: The Palgrave handbook of learning and teaching …, (pp. 331-358). 2019
Persistent link: https://www.econbiz.de/10012104225
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FINANZMARKT - Retailmarkt Indien: Paradies für Auslandsbanken?
Messner, Wolfgang; Shainesh, G. - In: Die Bank : Zeitschrift für Bankpolitik und Praxis (2006) 9, pp. 8-13
Persistent link: https://www.econbiz.de/10007283328
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The beauty and importance of quality customer information
Messner, Wolfgang - In: The marketing review 4 (2004) 3, pp. 279-290
Persistent link: https://www.econbiz.de/10006019966
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Best Practice Reports: ein Modell zur Steuerung des Wertbeitrags von Kundensegmenten
Messner, Wolfgang - In: Banking and information technology / Deutsche Ausgabe : … 5 (2004) 4, pp. 45-52
Persistent link: https://www.econbiz.de/10006021669
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Customer relationship management technology: A commodity or distinguishing factor?
Messner, Wolfgang - In: Business information review 22 (2005) 4, pp. 253-262
Persistent link: https://www.econbiz.de/10006874322
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BETRIEBSWIRTSCHAFT - Customer Relationship Management: CRM-Investitionen -- wann sind sie rentabel?
Messner, Wolfgang - In: Die Bank : Zeitschrift für Bankpolitik und Praxis (2005) 3, pp. 50-53
Persistent link: https://www.econbiz.de/10006716488
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PRAXIS UND ANALYSE - Retailgeschäft - Kundenmanagement: Bricht das Wertschöpfungsnetzwerk der Autobanken auf? Die herstellergebundenen Autobanken sehen sich mit einer verschärften...
Messner, Wolfgang - In: Die Bank : Zeitschrift für Bankpolitik und Praxis (2004) 4, pp. 265-269
Persistent link: https://www.econbiz.de/10006718455
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Justifying information system value: Development of a method for measuring customer advisory system effectiveness
Messner, Wolfgang - In: Business information review 24 (2007) 2, pp. 126-134
Persistent link: https://www.econbiz.de/10007735793