Similar Search Results

Tourism destination brand equity dimensions : renewal versus repeat market

Gartner, William C.; Ruzzier, Maja Konecnik - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 5, pp. 471-481

Persistent link: https://www.econbiz.de/10009300469

Tourism Destination Brand Equity Dimensions : Renewal Versus Repeat Market

Gartner, William C. - 2013

This paper investigates the concept of customer-based brand equity for a tourism destination, which has been introduced to tourism literature only few years ago. Specifically, it investigates, whether the differences between the renewal and repeat tourists exist in their evaluation of tourism...

Persistent link: https://www.econbiz.de/10013085099

Governance by comparison : how ratings & rankings impact national policy-making in education

Martens, Kerstin; Niemann, Dennis - 2010

topic is framed as crucial for national objectives and if, at the same time, a substantial gap between national self-perception … reactions: Germany and the U.S. While the German system of secondary education was strongly affected by the international … concepts of self-perception and framing offer explanatory power to delineate the different reaction patterns. …

Persistent link: https://www.econbiz.de/10008697011