Tourism destination brand equity dimensions : renewal versus repeat market
Year of publication: |
2011
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Authors: | Gartner, William C. ; Ruzzier, Maja Konecnik |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 50.2010/11, 5, p. 471-481
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Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Deutsche | Germans | Slowenien | Slovenia |
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