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Multichannel customer manageme...
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Subject
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Beziehungsmarketing
84
Relationship marketing
84
Consumer behaviour
73
Konsumentenverhalten
73
Distribution channel
27
Einzelhandel
27
Retail trade
27
Vertriebsweg
27
Markenführung
25
Brand management
24
Kundenwert
22
Marketingmanagement
22
Customer value
21
Marketing management
21
E-commerce
17
Electronic Commerce
17
Marketingtheorie
17
Customer satisfaction
16
Kundenzufriedenheit
16
Marketing
16
Marketing theory
16
Theorie
16
Theory
16
Internet marketing
14
Netherlands
14
Niederlande
14
Online-Marketing
14
Sales promotion
14
Verkaufsförderung
14
Online retailing
13
Online-Handel
13
Kundenbindungsprogramm
12
Loyalty program
12
Brand image
11
Markenimage
11
Schätzung
11
Estimation
10
USA
10
United States
10
Dienstleistungsqualität
9
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Online availability
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Free
89
Undetermined
80
Type of publication
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Article
254
Book / Working Paper
128
Type of publication (narrower categories)
All
Article in journal
122
Aufsatz in Zeitschrift
122
Working Paper
42
Arbeitspapier
41
Graue Literatur
29
Non-commercial literature
29
Aufsatz im Buch
18
Book section
18
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
research-article
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
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Language
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English
246
Undetermined
126
German
6
Dutch
4
Author
All
Verhoef, Peter C.
231
Neslin, Scott A.
115
Verhoef, Peter
32
Franses, Philip Hans
27
Sloot, Laurens M.
23
Donkers, Bas
21
Ailawadi, Kusum L.
16
Vroomen, Björn
15
Bijmolt, Tammo H. A.
14
Doorn, Jenny van
14
Gedenk, Karen
14
Lemon, Katherine N.
13
Dorotic, Matilda
11
Kopalle, Praveen K.
11
Langerak, Fred
11
Lehmann, Donald R.
10
Sun, Baohong
10
Leeflang, Peter
9
Prins, Remco
9
Heerde, Harald J. van
8
Bijmolt, Tammo H.A.
7
Fok, Dennis
7
Krafft, Manfred
7
Wiesel, Thorsten
7
Blattberg, Robert C.
6
Hoekstra, Janny C.
6
Konuş, Umut
6
Leeflang, Peter S.H.
6
Stremersch, Stefan
6
Wieringa, Jaap E.
6
Cornet, Maarten
5
Hoffman, Donna L.
5
Kannan, P. K.
5
Torres, Anna
5
Ansari, Asim
4
Antonides, Gerrit
4
Beckers, Sander F. M.
4
Bolton, Ruth N.
4
Bügel, Marnix S.
4
Dong, John Qi
4
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Institution
All
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
Erasmus Research Institute of Management
10
Centraal Planbureau (CPB), Government of the Netherlands
3
Sloan School of Management, Massachusetts Institute of Technology (MIT)
2
Department of Economics and Business, Universitat Pompeu Fabra
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Universiteit Rotterdam / Sectie Marktanalyse
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
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Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of retailing
26
ERIM Report Series Research in Management
20
Journal of marketing
20
ERIM report series research in management
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
MSI reports : working paper series
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
Marketing Science
8
Journal of the Academy of Marketing Science
7
Marketing letters : a journal of research in marketing
7
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
CPB document
4
Foundations and trends in marketing : FTMKT
4
Journal of business research : JBR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing Letters
4
Retailing in the 21st century : current and future trends
4
ERIM Report Series Reference
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Management Science
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Rotterdam Institute for Business Economic Studies
3
A research agenda for digital transformation : multidisciplinary perspectives
2
Decision support systems : DSS ; the international journal
2
European Journal of Marketing
2
European Management Journal
2
European journal of marketing : EJM
2
European management journal
2
European review of agricultural economics : ERAE
2
Foundations and Trends(R) in Marketing
2
GfK marketing intelligence review
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbook of research on customer equity in marketing
2
International journal of forecasting
2
International journal of management reviews : IJMR
2
Journal of interactive marketing
2
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Source
All
ECONIS (ZBW)
238
OLC EcoSci
83
RePEc
55
USB Cologne (EcoSocSci)
3
Other ZBW resources
2
EconStor
1
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71
The quest for citations : drivers of artice impact
Stremersch, Stefan
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003402298
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72
The theoretical underpinnings of customer asset management : a framework and propositions for future research
Bolton, Ruth N.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701446
Saved in:
73
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
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74
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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75
Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
-
2001
Persistent link: https://www.econbiz.de/10001690145
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76
On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
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77
Service processes as a sequence of events : an application to service calls
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001713919
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78
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
79
The impact of satisfaction on the breadth of the relationship with a multi-service provider
Verhoef, Peter C.
;
Franses, Philip Hans
;
Hoekstra, …
-
1999
Persistent link: https://www.econbiz.de/10001432446
Saved in:
80
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
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