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Grønhaug, Kjell - In: European journal of marketing : EJM 25 (1991) 2, pp. 17-32

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Fredriksen, Tor; Grønhaug, Kjell; Kvadsheim, Henrik - 1992

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Haugland, Sven A. - In: Liiketaloudellinen aikakauskirja 37 (1988) 2, pp. 107-115

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Spekman, Robert E. - In: European journal of marketing : EJM 20 (1986) 7, pp. 50-63

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