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Automotive dragon power in Chi...
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31
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
32
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
33
The automotive industry and the increasing relevance of a consumer perspective : a research agenda
Lanzini, Pietro
- In:
International journal of automotive technology and …
18
(
2018
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011862005
Saved in:
34
Platforms to enhance electric vehicles' competitiveness
Muniz, Sergio Tadeu Gonçalves
;
Belzowski, Bruce M.
- In:
International journal of automotive technology and …
17
(
2017
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10011804490
Saved in:
35
The transition to electric mobility : opportunities for the automotive value chain in Argentina
Dulcich, Federico
;
Porta, Fernando
;
Ubogui, Matias
; …
- In:
International journal of automotive technology and …
22
(
2022
)
3
,
pp. 374-400
Persistent link: https://www.econbiz.de/10013453663
Saved in:
36
Factors influencing consumer decision to purchase a car
Nerurkar, Varad
;
Barge, Prashant
;
Bhatt, Vimal Kamleshkumar
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10014281955
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37
Die Wettbewerbsfähigkeit der amerikanischen Automobilindustrie am Ende der 80er Jahre
Neuner, Andreas
-
1993
Persistent link: https://www.econbiz.de/10000857541
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38
Trade policies, development strategies, and technological capabilities : a study of the automotive industry in India, Brazil, and South Korea
Chaudhuri, Basanta K.
-
1989
Persistent link: https://www.econbiz.de/10000864881
Saved in:
39
The motor industry and market od South America : opportunities & challenges for the future
Piquini, Marco
-
1991
Persistent link: https://www.econbiz.de/10000830573
Saved in:
40
Japan's motor industry : a perspective on the future
Robertson, Ian L.
-
1992
Persistent link: https://www.econbiz.de/10000832506
Saved in:
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