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Pressearbeit: gute Geschäfte a...
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Corporate communications : an international journal
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64
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Springer eBook Collection
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Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
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Journal of marketing communications
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Research
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The global public relations handbook : theory, research, and practice
40
Handbuch Unternehmenskommunikation
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Journal of communication management
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Journal of promotion management : JPM
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Europäische Hochschulschriften / 5
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Routledge new directions in public relations and communication research
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NBER working paper series
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CESifo working papers
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Journal of accounting and public policy
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Discussion papers / CEPR
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Exploring public relations
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Management communication quarterly : an international journal
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PR-Praxis
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Studien zu Theorie und Praxis der Public Relations
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Economics letters
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Finance research letters
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Organisationskommunikation
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Public Relations
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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1
Consultation and communications : integrating multiple interests into policy ; managing media relations
Washington, Sally
-
1997
Persistent link: https://www.econbiz.de/10000639992
Saved in:
2
WertZeichen setzen! : Wege in die Kommunikationszukunft in Marketing, Medien und PR
Anda, Béla
(
contributor
);
Endrös, Stefan
(
contributor
); …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836904
Saved in:
3
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003849318
Saved in:
4
Handbuch PR-Recht
Unverzagt, Alexander
;
Gips, Claudia
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008648230
Saved in:
5
Die PR- und Pressefibel : zielgerichtete Medienarbeit ; das Praxisbuch für Ein- und Aufsteiger
Schulz-Bruhdoel, Norbert
;
Fürstenau, Katja
-
2010
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008823321
Saved in:
6
Markenkommunikation mit Public Relations : theoretische Exploration des Beitrages von Public Relations zur integrierten Kommunikation von Produktmarken
Luchtefeld, Anja
-
2011
Persistent link: https://www.econbiz.de/10009244448
Saved in:
7
Factors inducing national media coverage for tourism in rural versus urban areas : the role of public relations
Lahav, Tamar
;
Mansfeld, Yoel
;
Avraham, Eli
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009775414
Saved in:
8
Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets
Carroll, Craig E.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10010198804
Saved in:
9
"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
Saved in:
10
Reaching the audience : new communication technology practices in college sports public relations
Moore, Joseph H.
;
Carlson, Anne
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010406152
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