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Fulfillment and service: meeting and exceeding the customer's expectations
Fleming, Ann Daher; Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 139-155). 2007
Persistent link: https://www.econbiz.de/10003444000
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Competitor analysis: assessing competitive formats and advantages
Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 37-46). 2007
Persistent link: https://www.econbiz.de/10003443949
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Adaptation and innovation: modifying and changing direct marketing processes
Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 175-184). 2007
Persistent link: https://www.econbiz.de/10003444007