Measurement and assessment: analyzing and interpreting performance results
Year of publication: |
2007
|
---|---|
Authors: | Fleming, Ann Daher ; Foley, Linda M. |
Published in: |
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers. - Westport, Conn [u.a.] : Praeger Publishers, ISBN 0-275-99223-3. - 2007, p. 157-173
|
Subject: | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Messung | Measurement |
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