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Creative marketing communications: creating and delivering the right message
Hauser, William J. - In: Direct marketing in action : cutting-edge strategies …, (pp. 105-119). 2007
Persistent link: https://www.econbiz.de/10003443979
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Direct marketing channels: selecting and employing the right media
Keillor, Bruce D. - In: Direct marketing in action : cutting-edge strategies …, (pp. 121-137). 2007
Persistent link: https://www.econbiz.de/10003443982
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Adaptation and innovation: modifying and changing direct marketing processes
Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 175-184). 2007
Persistent link: https://www.econbiz.de/10003444007
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Time for marketing to really get direct about creating value
Greco, John A. - In: Reinventing interactive and direct marketing : leading …, (pp. 13-18). 2010
Persistent link: https://www.econbiz.de/10003914058
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Mobile: holding iDirect in the palm of your customer's hand
Becker, Michael - In: Reinventing interactive and direct marketing : leading …, (pp. 95-122). 2010
Persistent link: https://www.econbiz.de/10003914067
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Selecting and employing the right media in direct marketing channels
Keillor, Bruce D. - In: Direct marketing : an international journal 2 (2008) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10003934128
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Interaktives Marketing schafft Mehrwert
Swoboda, Uwe C. - In: Medienbranche im Umbruch : wesentliche Treiber der …, (pp. 10-29). 2010
Persistent link: https://www.econbiz.de/10003970382
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Buy now : creative marketing that gets customers to respond to you and your product
Cesari, Rick; Lynch, Ron - 2011
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct...
Persistent link: https://www.econbiz.de/10008904301
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Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - 2009 - This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
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Special issue: mobile marketing
Reynolds, Jonathan (contributor) - 2007
Persistent link: https://www.econbiz.de/10003698610