This paper reviews the nexus between corporate sustainability planning and sustainable development in an airport setting with reference to pathways taken by Brisbane Airport in Queensland, Australia. Brisbane Airport Corporation has a revised corporate vision and an action research and strategy...

Within the marketing literature, an untapped context for investigating event sponsorship effects (based on dollar or in-kind support) is that of government-to-business (G2B) marketing. Government strategies to attract or build relationships with inter-state or off-shore corporate investors sit...

Purpose – Seeks to understand the inter‐organisational networks that influence events tourism strategy making by public‐sector event development agencies in Australia. Design/methodology/approach – A qualitative methodology of convergent interviews, followed by multiple case research...

Mega events offer a rich context for relationship marketing research, but no known research has investigated relationship leveraging among clients during mega events. This paper compares relationship leveraging by an Australian state government department and a private sector banking firm during...