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Choices
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36461
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
36462
Digital
marketing
skills in high demand:exploratory study of multiple competencies for a
marketing
professional
Neuvonen, Heidi
;
Pecoraro, Maria
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10014555805
Saved in:
36463
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
36464
Relationship
marketing
in European consumer goods markets : from
marketing
mix orientation to customer life cycle management
Terlutter, Ralf
- In:
Strategic management : new rules for Old Europe
,
(pp. 123 - 136)
.
2006
Persistent link: https://www.econbiz.de/10014556240
Saved in:
36465
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and
marketing
practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
36466
Activity- and organization-based perspectives on the intersection of
marketing
and venture capital funding in new ventures
Zang, Isabell
-
2024
Persistent link: https://www.econbiz.de/10014517510
Saved in:
36467
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
36468
Introduction to AI in
marketing
research : the evolution of
marketing
in the digital age
Dube, Mercy
;
Tshuma, Sinothando
- In:
AI-driven marketing research and data analytics
,
(pp. 216-227)
.
2024
Persistent link: https://www.econbiz.de/10014558946
Saved in:
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