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Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Schlosser, Francine K.; McNaughton, Rod B. - In: The journal of services marketing 23 (2009) 4, pp. 236-248
Persistent link: https://www.econbiz.de/10009525749
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Internal stakeholder views of a market orientation strategy : implications for implementation
Schlosser, Francine K.; McNaughton, Rod B. - In: Journal of strategic marketing 15 (2007) 4, pp. 307-325
Persistent link: https://www.econbiz.de/10003629963
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International e-business marketing
Fletcher, Richard A. - 2004
Persistent link: https://www.econbiz.de/10001821026
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International new ventures : a new organizational form?
McNaughton, Rod B. - In: Internationalization, entrepreneurship and the smaller …, (pp. 185-190). 2009
Persistent link: https://www.econbiz.de/10003852375
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The use of multiple export channels by small knowledge-intensive firms
McNaughton, Rod B. - 2008
Persistent link: https://www.econbiz.de/10003655454
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The case of Canadian computer software firms
McNaughton, Rod B.; Brown, Peter - In: Handbook of research on international entrepreneurship, (pp. 338-351). 2004
Persistent link: https://www.econbiz.de/10002138113
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The performance of venture-backed Canadian firms, 1980 - 1987
McNaughton, Rod B. - In: Regional studies 24 (1990) 2, pp. 109-121
Persistent link: https://www.econbiz.de/10001084514
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Entrepreneurship and globalization
McNaughton, Rod B. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003775429
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Small business exporting: adoption of innovation
McNaughton, Rod B. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003833435
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From exporting to internationalization
McNaughton, Rod B. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003833448