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High-technology cluster evolution: a network analysis of Canada's Technology Triangle
Xu, Stephen Xingang; McNaughton, Rod B. - In: International journal of entrepreneurship and … 6 (2006) 6, pp. 591-608
Persistent link: https://www.econbiz.de/10007599979
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The influence of product features on brand switching: the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.; McNaughton, Rod B. - In: The journal of business & industrial marketing 28 (2013) 5, pp. 421-431
Persistent link: https://www.econbiz.de/10010138580
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Developing entrepreneurs through experiential learning : the master of business, entrepreneurship and technology program at the University of Waterloo, Canada
McNaughton, Rod B.; Armitage, Howard - In: International review of entrepreneurship : IRE 8 (2010) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10009924962
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The use of multiple export channels by small knowledge-intensive firms
Mcnaughton, Rod B. - In: International marketing review 19 (2002) 2-3, pp. 190-203
Persistent link: https://www.econbiz.de/10006259688
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The use of multiple export channels by small knowledge-intensive firms
Mcnaughton, Rod B. - In: International marketing review 19 (2002) 2-3, pp. 190-224
Persistent link: https://www.econbiz.de/10006264988
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The use of multiple export channels by small knowledge-intensive firms
Mcnaughton, Rod B. - In: International marketing review 19 (2002) 2, pp. 190
Persistent link: https://www.econbiz.de/10006265743
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Disk by Mail for Industrial Survey Research: A Review and Example - Disk by mail provides a solution to some of the unique problems encountered when conducting research in business...
McNaughton, Rod B. - In: Industrial marketing management : the international … 28 (1999) 3, pp. 293-304
Persistent link: https://www.econbiz.de/10006298620
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Determinants of Time-Span to Foreign Market Entry
McNaughton, Rod B. - In: Journal of euro-marketing 9 (2000) 2, pp. 99-112
Persistent link: https://www.econbiz.de/10007175981
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Channel Switching Between Domestic and Foreign Markets
McNaughton, Rod B.; Bell, Jim - In: Journal of international marketing 9 (2001) 1, pp. 24-39
Persistent link: https://www.econbiz.de/10007240083
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Market Orientation and Firm Value
McNaughton, Rod B.; Osborne, Phil; Morgan, Robert E.; … - In: Journal of marketing management : MM 17 (2001) 5-6, pp. 521-542
Persistent link: https://www.econbiz.de/10006978307