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Essays on durable goods markets
Guha, Rahul Kumar - 1997
Persistent link: https://www.econbiz.de/10000167763
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Brand loyalty patterns in different product areas, its variability, and its relationship with degree of penetration and other factors
Tranberg, Hugo; Hansen, Flemming - 1985
Persistent link: https://www.econbiz.de/10000684235
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Perceived versus observed loyalty to family brands
Liebermann, Yehoshua J. - 1985
Persistent link: https://www.econbiz.de/10000689745
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The influence of personal value systems on product class and brand preferences : a segmentation approach
Pitts, Robert E. - 1986 - Authorized facs
Persistent link: https://www.econbiz.de/10000697640
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A study of the perception of selected brands of products as foreign or American and attitudes toward such brands
Kincaid, William Murphy - 1970
Persistent link: https://www.econbiz.de/10000701932
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Optimal price policy in a dynamic model of consumer brand choice
Ferreira, José A.; Stenvinkel Nilsson, Ole; Ravn, Hans F. - 1984
Persistent link: https://www.econbiz.de/10000709354
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Die Markentreue im Konsumgüterbereich
Nolte, Hartmut - 1976
Persistent link: https://www.econbiz.de/10000050227