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Koppelmann, Udo - In: WISU-Studienblatt 13 (1984) 11, pp. 504-508

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Dhalla, Nariman K. - In: Proceedings of the Business and Economic Statistics … (1975), pp. 304-307

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Grossklaus, Rainer H. G. - In: Der Betriebswirt : Management in Wissenschaft und Praxis 20 (1979) 5, pp. 9-13

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Hansen, Jochen - In: Esomar congress 33 (1980), pp. 335-369

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Dwyer, F. Robert; Evans, James R. - In: Management science : journal of the Institute for … 27 (1981) 6, pp. 658-667

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Fellner, Karl - In: Handbuch des Werbeleiters, (pp. 913-960). 1960

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Firrao, Sisto - In: La misura dell'eficacia della publicità : contributi …, (pp. 89-103). 1960

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Flockenhaus, Karl-Friedrich - In: Kleiner Almanach der Marktforschung 9 (1968/1969), pp. 7-14

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Sethi, Suresh P. - In: Operational research quarterly : OR 28 (1977) 3/2, pp. 683-693

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Simon, Julian L. - In: Proceedings of the Winter Conference of the American … (1964), pp. 154-166

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