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Determinants of UK box office...
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1
Determinants of UK box office success : the impact of quality signals
Elliott, Caroline
;
Simmons, Robert
- In:
Review of industrial organization : RIO
33
(
2008
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10003785731
Saved in:
2
Advertising
in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
3
"LOV" and the big screen : a value-system segmentation of movie goers
Marchand, June
;
Khallaayoune, Zakaria
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008840825
Saved in:
4
Scenting movie theatre commercials : the impact of scent and pictures on brand evaluations and ad recall
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 264-272
Persistent link: https://www.econbiz.de/10009575332
Saved in:
5
The effectiveness of post-release movie
advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Saved in:
6
Billboard and cinema
advertising
: missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
7
Recall of preshow cinema
advertising
: a message processing perspective
Wilson, Rick T.
;
Till, Brian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009700191
Saved in:
8
Männlichkeit und
Werbung
: Inszenierung, Typologie, Bedeutung
Borstnar, Nils
-
2002
Persistent link: https://www.econbiz.de/10010212160
Saved in:
9
Kinowerbung - multimodale und multisensorische Markenerlebnisse
Wahl, Sabine
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 217-236)
.
2020
Persistent link: https://www.econbiz.de/10012271833
Saved in:
10
An investigation of the influence of cinema environment on
advertising
effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
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