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Wenn Kunden Unternehmen hassen

McGovern, Gail; Moon, Youngme - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 7, pp. 56-67

Persistent link: https://www.econbiz.de/10003495901

Vorteil Outsourcing

McGovern, Gail; Quelch, John A. - In: Internationalisierung Indien : das Land verstehen, …, (pp. 68-69). 2007

Persistent link: https://www.econbiz.de/10003698770

Leadership mit Herz

McGovern, Gail - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 8, pp. 92-93

Persistent link: https://www.econbiz.de/10010386715

Lead from the heart

McGovern, Gail - In: Harvard business review : HBR 92 (2014) 3, pp. 38

Persistent link: https://www.econbiz.de/10010339552

Companies and the Customers Who Hate Them - If your company is on a slippery slope -- Extracting more and more value from customers through inscrutable contracts, hidden fees, and...

McGovern, Gail; Moon, Youngme - In: Harvard business review : HBR (2007), pp. 78-85

Persistent link: https://www.econbiz.de/10007741102

Voss Artesian Water from Norway

Moon, Youngme; McGovern, Gail; Dessain, Vincent; … - 2012

VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS' high-end brand presence is strongest in on-premise...

Persistent link: https://www.econbiz.de/10014171779