Companies and the customers who hate them
Year of publication: |
2007
|
---|---|
Authors: | McGovern, Gail ; Moon, Youngme |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 6, p. 78-84
|
Subject: | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | USA | United States |
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